A Company that is involved in business-to-consumer (B2C) or business-to-business (B2B) target marketing is Planetbridgelimited.com
Planetbridge are the owners of a Social-Professional Content Blog, which serves the ICT, Real Estate, Automobile and General sectors; with worldwide visitors and members from over 150 Countries. In addition, they also have social groups with over twenty thousand active members.
Their Content Blog is a marketing solution, that has good traffic, registered corporate, individual members, and Visitors for B2B and B2C business visibility.
The traffic of visitors, as at December 2022, was about 60,427 Monthly Unique Visitors and in November 2022, the hit statistics was 407,792 hits monthly.
Their use of target marketing is to effectively target any particular country if any partcular “POST” is not for worldwide views.
Planetbridge studies and evaluates the clients target audience, marketing objectives and goals, to understand the clients advertising need; then publishes the advert on the blog with advance keyword SEO, to connect to the target audience. In addition, they have other products like digital banner formats in sizes that slides at the top of the Published page.
They employ sophisticated internet promotional elements, to attract new search visitors and already registered audiences. Their visitor Countries can be seen from the Visitors traffic Widget, and the daily number of views of adverts are seen on each B2B or B2C post.
Their Value proposition, is in one of the products that support its main business model called the “PREMIUM MEMBERSHIP PLAN”. They have Bronze, Silver and Gold “PREMIUM” Membership.
The “GOLD PREMIUM”, gets any member, 12 months of membership. Gold Members can post “THREE POSTS PER WEEK” on any Single Niche of Choice for a cost.
As earlier said, most premium adverts are “PUBLISHED” on the “HEADMAST” section of the website, which shows on the frontpage of the site and a very strategic area. Only the Premium Members can use the headmast.
Their Premium members, also get “FREE” advertisement on the ROTATING right side banner worth $20 monthly.
Additionally, their client’s adverts are automatically shared, to their owned social media pages on Meta, LinkedIn, and Twitter with over 14,000 members.
They have otherPremium Plans, which are Silver and Bronze Premium Membership; and Members can post two posts per week for 6months and one post per week for 3months respectively.
In summary, their activities, products and business model, make good use of SEO, regular site traffic and target marketing to deliver results to publishers.
