What Dead Car Brand Would You Resurrect And How?
We’ve seen many carmakers bid farewell over the years, and lately quite a few have returned from the abyss, from Alpine to Datsun, De Tomaso and Hummer. Surely there are more nostalgic names for marketers to plumb and reinvigorate in a fresh, youthful, electrified fashion, so I pose the question to you thoughtful lot: Which automaker should be resurrected next and — more important — how would you resurrect them?
To expand on that last bit, the automotive landscape is obviously very different now from even a decade ago. How would your chosen brand steer clear of its earlier errors, and what would it offer to the modern landscape?https://www.rydeshopper.com/app/shoppingtools/home/makemodelnewcarform
There are oh so many options to choose from, and yet, for some reason, I keep returning to Saturn.
If General Motors’ “different kind of car company” could have held on just few more years, it might have found a far more favorable climate than the one it departed in. Good small cars were briefly a thing in this country when gas prices rose too high to make the pre-crossover generation of SUVs tenable, and some of the Opels and Vauxhalls GM imported as Saturns, like the Astra, were pretty cool.
I think Saturn’s true potential would have revealed itself about halfway into the last decade, perhaps as GM’s first brand with a commitment to affordable electric cars. The issue with that logic now is that every carmaker is in the process of rebranding itself with electrification in mind, so Saturn would have a tougher time standing out. Still, I feel like it’s better suited for that image than, say, Buick. What do you think?
News Source: https://www.msn.com/en-us/autos/enthusiasts/what-dead-car-brand-would-you-resurrect-and-how/ar-BB1d6Zrm